Best Selling Info-Product

HEY Reuben ... so, I know that looking around your web site you have your Power Tools section which I believe you consider your perennial best selling products -- let's say they didn't exist and you wanted to create a best-selling info-product to sell online ... what would be your first step?

Oh goodness -- that's a hard question Louis. You see I've never researched a product in my life ... I am exactly like my customers ... I started off as a 9 year old kid picking up the ads out of the back of the comic books and selling stuff and moved on into other businesses.
I was in business for over 20 years before I ever started writing about it ... when I wrote about it I only wrote about things that I had actually done or had been involved with doing ... and after I completed doing something that was successful I wrote about it. The things I did that weren't successful I didn't write about.
And of course since there are other people like me out there in the world I discovered that people would pay for that kind of information, that's why I became an info-publisher ... but until I semi-retired here a few years ago I did the other businesses and my wife and kids actually took care of the publishing side of it, all I did was write the products.
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Now I write them and sell them and mess with the web site and all of that. And I've never had a loser as far as a product although I have had some products that it took me two or three years to find the advertising that would work to sell that product.
Because the products themselves ... I don't try to figure out what people want because there's just too many people out there for me to try to figure on, but the things that I do I know that other people like me would be interested in doing them so I simply tell the stories of how I've done it, how I go about it, and then let them follow through. I think that's probably the reason for the success of my products over the years.
Right. So in a way people are really interested in them because they actually want to emulate your proven success?
Oh yes. But if I was actually doing any research writing I would not rely entirely upon the internet for information and all of that in order to write a report ... I have gone out on the search engines and searched out product information and information on various operations and believe me it's not all the way they say it is.
And now I've got between 4,000 and 5,000 books in my own personal library but when I'm working on something, if I need to know something I may check the internet and search through and find information but then I go to the books ... hard-copy books ... I go to Amazon, Barnes & Noble, and down to the local library and I check and see what's written there because I found that too many ner-do-wells with a computer in front of them can make up all kinds of things about a subject matter.
Especially after having been in business for 50 years I could take a look at a lot of their stuff and see where these people have never really done it, they're simply spectators telling you what they think it's about.So, which would you say is your most successful product out of your Power-Tools collection?